Our Trusted Partners
Forged by Water. United by Purpose.
At ARK GENESIS, we don’t just make gear—we build alliances. From windswept coastlines to the heart of local tackle shops, our trusted partners are the lifeblood of a fishing culture that’s smarter, cleaner, and built to last.
These aren’t just businesses—they’re legends in the making. The shop owners who know every reef like their own backyard. The guides who live by the tides. The innovators who refuse to settle for yesterday’s tech. Together, we’re shaping the future of fishing—one cast, one conversation, and one connection at a time.
Why These Partners Matter
- Locally Rooted, Globally Connected: Our partners are deeply embedded in their communities. They’re the first to spot changes in the water—and the first to push for better ways to fish.
- Driven by Passion, Not Profit: We only team up with those who believe in better baits, better practices, and better outcomes for the sport we love.
- Helping Us Hunt Smarter: From on-the-ground feedback to field-testing innovations, these legends help turn raw ideas into world-class performance.
The Future We’re Building—Together
We believe the future of fishing won’t be decided in a boardroom—it’ll be built by those who live and breathe it. Our partners are the stewards of sustainable angling, the champions of local knowledge, and the frontline of progress.
When you support them, you’re not just buying gear—you’re backing a movement.
Meet the Crew
Explore our network of trailblazing partners—from family-run tackle stores to elite anglers and eco-warriors. These are the legends who keep ARK GENESIS sharp, tested, and trusted.
Steve “Starlo” Starling
Fishing Legend & Key Consultant – Ark Genesis™
With a career spanning more than four decades, Steve “Starlo” Starling is one of Australia's most respected and recognisable figures in recreational fishing. As a prolific author, TV presenter, and conservation advocate, Starlo has dedicated his life to educating and inspiring anglers of all skill levels.
At Ark Genesis™, we’re honoured to have Starlo as our trusted advisor and key consultant. His wealth of experience, technical insight, and deep passion for sustainable fishing have played an instrumental role in shaping the development and refinement of our Ecoryllium™ lead-free jig heads.
Whether he’s testing new prototypes, providing expert feedback, or helping to spread the message of environmentally responsible angling, Starlo’s contribution to Ark Genesis™ is invaluable. We’re proud to collaborate with a true pioneer in the sport and a champion of ethical fishing practices.
Discover more from Starlo
Visit: fishtopia.com.au | YouTube – StarloGetsReel
FishingMad - Alan Bonnici
Australia’s grassroots fishing voice, inspiring and educating millions through modern techniques and community connection.
FishingMad, led by Al Bonnici, is one of Australia’s most trusted fishing platforms — with a top-rated TV show, a popular YouTube channel, and a thriving online community. Al shares expert tips, reviews, and tutorials across all styles of fishing, including land-based, kayak, boating, and drone fishing using bait, lures, and soft plastics.
As an ambassador for the Victorian Fisheries Authority and Future Fish Foundation, Al is deeply involved in improving recreational fishing through education, conservation, and community programs. FishingMad is known for its welcoming, grassroots approach — helping anglers of all skill levels learn, connect, and enjoy fishing through modern, accessible techniques.
Discover more from FishingMad
Visit: fishingmad.com.au | YouTube – FishingMad with Al Bonnici
Ark Genesis is a proud active Member of the Australian Fishing Trade Association (AFTA), reinforcing our commitment to environmental responsibility, Australian innovation, and trusted industry standards.
Australia’s peak recreational fishing industry body — advocating for sustainable growth, industry leadership, and national representation.
The Australian Fishing Trade Association (AFTA) is the official voice of Australia’s recreational fishing trade. Representing wholesalers, manufacturers, retailers, and media, AFTA is committed to advancing the interests of the industry through strategic advocacy, sustainability initiatives, and industry development.
As a member-driven organisation, AFTA works closely with all levels of government to protect and enhance recreational fishing opportunities. From influencing marine policy to supporting economic growth through its annual Tackle Show, AFTA plays a vital role in safeguarding the future of fishing in Australia.
AFTA’s initiatives include:
- Supporting over 4.2 million Australian anglers and more than 100,000 industry jobs
- Promoting responsible fishing practices and lead-free alternatives
- Delivering community campaigns like Let’s Fish Australia
- Hosting the national AFTA Tackle Show — the leading event for product releases, networking, and trade growth
Visit: afta.net.au
Tackle Addiction
www.tackleaddiction.com.au
Based in Yennora, NSW, Tackle Addiction is a premier destination for anglers who demand quality, variety, and expert advice. Stocking an extensive range of premium fishing tackle — from rods, reels, and lures to accessories and apparel — their mission is to equip every customer for success on the water.
Known for their friendly service and deep product knowledge, Tackle Addiction caters to all fishing styles, from casual weekend trips to serious tournament angling. Their physical store at 9/143 Fairfield St, Yennora offers customers the chance to see and feel products in person, while their fully stocked online store makes it easy to order anywhere in Australia.
Proud stockists of Ark Genesis™ precision-engineered, lead-free fishing tackle, Tackle Addiction shares our commitment to performance, innovation, and environmental responsibility. Whether you’re chasing bream in the estuaries or heading offshore for bigger targets, Tackle Addiction is your trusted partner in fishing success.