About us
About Us
ARK GENESIS is proudly Australian-owned and based on the Mid North Coast of New South Wales.
As a small, self-funded startup, we bring together over 150 years of combined fishing experience — including contributions from some of the sport’s most respected legends — along with more than 20 years of precision engineering expertise.
Our products are developed with a focus on innovation, durability, and environmental responsibility, driven by a deep passion for fishing and a commitment to quality.
While some components — such as our trusted Mustad hooks — are sourced globally to ensure the highest quality, all product development, testing, and final assembly are proudly carried out by our team in New South Wales.
Our Story
ARK GENESIS was born on the rugged coastline of New South Wales, forged by salt, steel, and a shared obsession with mastering the science of the strike.
Our journey began with a single question: what if we could engineer the ultimate jig head — one that’s cleaner, sharper, and smarter than anything else out there?
From garage prototypes to the wild swells of Australia’s East Coast, we tested and refined until we created something we believed in — jig heads that don’t just perform, they hunt.
Welcome to ARK GENESIS: where innovation meets the ocean.
Our Vision
To lead a new era of fishing — where performance, sustainability, and smart design come together. We’re here to build gear that gives anglers an edge, respects your health and the environment, and inspires adventure.
This is only the beginning. The future of fishing starts here.